All brands
OpenMarketer
Acme Co-op
Define your brand identity — voice, visuals, and guidelines all in one place.
Brand readiness
In progress
Brand profile
Tell the AI who your brand is. This shapes how every piece of content is evaluated — voice, audience, and purpose all start here.
Basics
Brand name *
Acme Co-op
Short description
AI-powered marketing operations platform for B2B teams.
Slogan / tagline
Area served
Who we serve
Category / expertise
Primary channels
Texts
Describe your brand's writing style and add reference texts so the AI understands how your brand writes.
Writing style *
How your brand writes
Professional but approachable. Active voice, concise sentences, avoids jargon even for technical content. Uses second-person (“you”) to speak directly to the reader. Headlines are punchy and benefit-driven; body paragraphs are no more than 3 sentences each.
Reference Texts
0 of 5
Add samples for AI to learn from — brand guidelines, past copy, tone examples.
AI-generated text style
No output yet
Add reference texts on the left, then click Generate style with AI
Visual identity
Use these sections to define each aspect of your brand’s visual identity. For every category below, the style description text is required. Optional visual references and AI suggestions can help, but they don’t replace the text.
Logo style *
How your logo appears
Combination mark — clean wordmark with a geometric icon. Horizontal lockup preferred for headers; stacked lockup for social avatars. Minimum clear space equals the height of the icon mark. Full color, monochrome white, and monochrome black variants.
Reference images
0 of 5
Add logo images for AI to learn from — brand logo files, color variations, usage examples.
AI-generated logo style
No output yet
Add reference images on the left, then click Generate style with AI
Typography
Heading Font
DM Sans
Body Font
DM Sans
Accent Font
—
Colors
Primary
Secondary
Accent
Icon style *
Need help?
Image style *
Reference moodboard
0 of 5
No reference images yet
Add up to 5 images to help AI understand your visual direction
Image style description
Infographic style *
Need help?
Additional properties
Custom key–value properties to extend your brand definition. Optional — only add what you need.