All brands
OpenMarketer
Acme Co-op
Define your brand identity — voice, visuals, and guidelines all in one place.
Brand readiness
In progress
Brand profile
Tell the AI who your brand is. This shapes how every piece of content is evaluated — voice, audience, and purpose all start here.
Basics
Brand name *
Acme Co-op
Short description
AI-powered marketing operations platform for B2B teams.
Slogan / tagline
Area served
Who we serve
Category / expertise
Primary channels
Texts
Describe your brand's writing style and add reference texts so the AI understands how your brand writes.
Writing style *
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Reference Texts
0 of 5
e.g. Professional but approachable. Active voice, concise sentences, avoids jargon…
Visual identity
Use these sections to define each aspect of your brand’s visual identity. For every category below, the style description text is required. Optional visual references and AI suggestions can help, but they don’t replace the text.
Logo style *
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Reference images
0 of 5
Add logo images for AI to learn from — brand logo files, color variations, usage examples.
e.g. Combination mark — clean wordmark with a geometric icon…
Typography
Heading Font
DM Sans
Body Font
DM Sans
Accent Font
—
Colors
Primary
Secondary
Accent
Icon style *
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Image style *
Reference moodboard
0 of 5
No reference images yet
Add up to 5 images to help AI understand your visual direction
Image style description
Infographic style *
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Additional properties
Custom key–value properties to extend your brand definition. Optional — only add what you need.